The remarkable journey of the Employer Provider Interface Council (EPIC) is a testament to strategic collaboration and visionary leadership. Initially conceived as a joint initiative by friends Murray Harber and Dr. Randy Vogenberg to champion the cause of value-based healthcare education for business leaders, EPIC faced significant challenges as a fledgling non-profit organization under the Hospital Quality Foundation.

When the pandemic disrupted traditional avenues of engagement, particularly live events, EPIC encountered a pivotal moment. This is where I had the privilege to step in and steer them towards success in the digital landscape.

Our journey began with a comprehensive analysis of EPIC’s brand and organizational landscape, charting a course from their current state to their aspirational future. We elevated their online presence by professionalizing their website and social media platforms, curating compelling content through insightful interviews. Additionally, a robust marketing support structure was meticulously constructed, encompassing brand guidelines, calendars, processes, and policies.

The transformation was profound. From a scenario where webinars struggled to attract an audience, EPIC evolved into a professional organization that not only drew significant attendance but also featured prominent figures such as the Director of Insurance for South Carolina and the Governor of Mississippi. The success story of EPIC serves as a shining example of how strategic marketing interventions can propel an organization from adversity to acclaim, creating a lasting impact on both the healthcare and business communities.